LINK: http://www.nytimes.com/2009/02/18/business/18sbux.html?_r=1In a recent New York Times article, the CEO of starbucks is quoted again, regarding the new instant coffee and the quality of Starbucks. This is somewhat of a follow up on my previous blog which was about similar issues. Although this doesn’t directly relate to the ethics of the company. I think this really shows the motives of the company. Ethics does have a lot to do with customer satisfaction.
The new instant coffee really does solve the problem of cost. Of course, not everyone will want the instant coffee over the freshly brewed coffee but for some it makes a world of difference. Not only is the instant coffee solving problems but Starbucks is starting new value meal where you can get a drink and a meal for $3.95. Cost has been the main setback with all of Starbucks products, so this will make a big difference, I believe. I am personally very excited about the new instant coffee! It sounds really good and convenient. The coolest part about it is the price. The small packages will average under a dollar per packet. You can keep the packets with you whenever and just add hot or cold water and you will have yourself a cup of coffee.
Scuhultz stirs up converstaion about the new type of coffee responding to critics who say this is “off-brand” for the corporation. Many critics say this is a desperate move for Starbucks. He explains that they are going to reivnent the type of coffee saying, “this is not your mother’s instant coffee”. There will be multiple different flavors which will be nice as well.
Overall, I believe this is a great new idea for Starbucks and it will hopefully be a huge hit. Instant coffee is a huge part of the coffee industry world-wide and Schultz is hoping it will be a huge hit in Europe as well. I guess we will all just have to try it and see for ourselves!
The new instant coffee really does solve the problem of cost. Of course, not everyone will want the instant coffee over the freshly brewed coffee but for some it makes a world of difference. Not only is the instant coffee solving problems but Starbucks is starting new value meal where you can get a drink and a meal for $3.95. Cost has been the main setback with all of Starbucks products, so this will make a big difference, I believe. I am personally very excited about the new instant coffee! It sounds really good and convenient. The coolest part about it is the price. The small packages will average under a dollar per packet. You can keep the packets with you whenever and just add hot or cold water and you will have yourself a cup of coffee.
Scuhultz stirs up converstaion about the new type of coffee responding to critics who say this is “off-brand” for the corporation. Many critics say this is a desperate move for Starbucks. He explains that they are going to reivnent the type of coffee saying, “this is not your mother’s instant coffee”. There will be multiple different flavors which will be nice as well.
Overall, I believe this is a great new idea for Starbucks and it will hopefully be a huge hit. Instant coffee is a huge part of the coffee industry world-wide and Schultz is hoping it will be a huge hit in Europe as well. I guess we will all just have to try it and see for ourselves!
This sounds really interesting to me! I personally don’t like coffee but I know that so many people need it in the morning to get them going and they probably want it fast! This seems like it will either be a big hit or a huge bust, most likely depending on the taste. The price is probably going to be a great factor as well but a dollar for somewhat “fake” coffee seems sort of off to me. I think that Americans will love this because we are always on the go and need instant gratification. What I am unconvinced about is the popularity this could have in Europe. Those people take lots of pride in their coffee and the taste and sensations it brings. They don’t really have the same feelings of instant gratification, actually hating that idea. But who knows, if the taste is good enough it could be the next big thing!
ReplyDeleteGreat Post!