In a presumably biased internet news source, Cat Lincoln speaks of the “Evil Starbucks non-recyclable cup issue”. Cat explains two main problems she has with this issue. The first one is that Starbucks tries to get around the issue by explaining that their present cups are 10% post consumer waste, but the problem with this is that consumers go through 2 billion of those cups a year, and the only place for them to go is in a landfill. The second issue Lincoln finds is that although Starbucks is promising to change to recyclable cups in 2015, there has already been cups made that serve the purpose of holding hot drinks and are recyclable, so what is holding Starbucks back from using these?
In Starbucks defense, I’m sure they aren’t willing to give up the quality of the cups they presently use, which keep coffee hot for a long period of time. Starbucks prides themselves on the quality and “experience” of their coffee. These cups coincide with this goal. On the other hand, we, an consumers, are paying a pretty penny for the coffee and Starbucks does in a sense “owe” us this one favor. They seem to keep avoiding the issue because it is obvious there are alternatives to the cup so why not do something about it? I would need to look more into the cost of each cup to completely understand what’s going on. But, if the prices were similar, it seems to me a “no-brainer” that Starbucks begin using these new cups just to calm all the fuss. Overall, though, Starbucks does a great job at keeping up the quality of their corporation and I would never want that to change about it. In other words, if the new cup causes Starbucks to cut down in other areas, it’s not worth it.
In Starbucks defense, I’m sure they aren’t willing to give up the quality of the cups they presently use, which keep coffee hot for a long period of time. Starbucks prides themselves on the quality and “experience” of their coffee. These cups coincide with this goal. On the other hand, we, an consumers, are paying a pretty penny for the coffee and Starbucks does in a sense “owe” us this one favor. They seem to keep avoiding the issue because it is obvious there are alternatives to the cup so why not do something about it? I would need to look more into the cost of each cup to completely understand what’s going on. But, if the prices were similar, it seems to me a “no-brainer” that Starbucks begin using these new cups just to calm all the fuss. Overall, though, Starbucks does a great job at keeping up the quality of their corporation and I would never want that to change about it. In other words, if the new cup causes Starbucks to cut down in other areas, it’s not worth it.
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